![]() The change came abruptly - the NCAA announced its new policy less than eight hours before it became active - but it also marks a major step in a fight over amateur sports that has gone on for decades. ![]() ![]() Rules barring schools from paying athletes directly are still in place. Under the new policy, hundreds of thousands of college athletes in the United States are now eligible to make money from things like endorsements, personal appearances and social media shout-outs. That’s when a new NCAA policy allowing athletes for the first time to profit from their name, image and likeness (NIL) went into effect. At the stroke of midnight on Thursday morning, a bedrock principle that has defined college sports for generations suddenly changed.
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